Endurance is not just the ability to bear a hard thing, but to turn it into success.


Matt Smith has been actively involved in business development and endurance sports for over 20 years. He has managed marketing and community relations for multiple businesses. He is known for building long-term partnerships and a unique blend of performance knowledge combined with a deep understanding of the endurance sports consumer.

His true strength is behind-the-scenes program management. Matt is known for creative activation programs and exacting standards in execution. He was responsible for building the gold standard in cycling science education with Retül University, growing the program from Boulder, CO to offerings on every continent (sans Antarctica).

Most recently, Matt lead led efforts for a medical technology start-up entering the endurance sports market. In a few short months, he was able to engage a variety of new clients, including professional athletes, to create and drive national demand. He has also developed sponsorship relationships for one of the top triathlon clubs in the country and built a nationally recognized ambassador program in run (?) specialty with over 200 members.

Throughout his career, Matt has been committed to developing people and coaching and holds a master’s degree in leadership and personal development as well as marketing management. He has managed university and executive leadership development programs and has translated his passion for developing others into endurance sports and coaching.

Matt has been a triathlon coach for 7 years Including his most recent work with Sansego. He has coached top performing professional athletes as well as multiple age group champions including a HyVee overall amateur title and 70.3 World Championships overall title.

As an athlete himself, Matt has enjoyed an over 13 year triathlon career, racing more than a 100 races. He is a 4 time Ironman World Championships qualifier and has raced the 70.3 World Championships 4 times with a top 10 age group finish. Matt is a 9 time USA Triathlon All American.

Education & Certifications:

  • Med Masters in Education
  • Harvard JFK School Certificate in the "Art and Practice of Leadership Development"
  • USA Triathlon Certified Coach
  • USA Track and Field Certified Coach
  • Training Peaks Level 2 Certified Coach