Clients and Projects


  • Developed market entry strategy for the endurance sports market
  • Built strategic partnerships with major brands for accelerated marketing
  • Launched a performance hub model that directly tied consumers, retail and sports medicine for faster product adoption in local markets
  • Strategically partnered with top coaching and research groups to validate product


  • Defined the market for bike fit education and created the gold standard in programming
  • Quickly grew from one class in Boulder, CO to over 100 per year offered globally
  • Developed protocols for consistent programming for 18 instructors
  • Built industry first partnerships to offer advanced educational programming
  • Designed and marketed new retail products 



  • Manage strategic marketing efforts for a (7) location specialty sports chain
  • Developed and manage a 200 athlete ambassador team
  • Provide strategic oversight for interaction with over 150 events annually
  • Built partnerships with national brands for co-operative marketing 


  • Facilitated the development of a strategic marketing plan, core market identification and brand messaging
  • Provide coaching insight for the marketing team
  • Provide review and insight for course content and e-learning 


  • Facilitated the development of core purpose, vision and values for the business
  • Provide executive coaching for company leadership
  • Develop strategic marketing and expansion plans
  • Professional bid and sales presentation development for complex construction projects

the center for work ethic development

  • Led development of national online certification program
  • Managed curriculum development for (3) levels of education
  • Developed national relationships in key markets for rapid program adoption
  • Provided training and coaching for trainers nationally